Helping others regain their natural rhythym

As a new mother, I experienced firsthand the relentless strain that accompanies constant movement, compounded by the demands of caring for a newborn. My feet ached incessantly, leaving me seeking relief. Turning to my husband, a seasoned Podiatrist, I inquired whether my custom orthotics needed adjustment post-pregnancy. Surprisingly, they did. The transformation post-update was astounding; however, it sparked a profound realisation.

While basking in the newfound comfort, a sense of guilt crept in. I recognized the privilege in accessing such specialized support effortlessly. This realization became the catalyst for change. Collaborating closely with podiatrists and delving into the intricacies of orthotic prescriptions, I uncovered recurring patterns and shared frustrations within the industry.

Driven by a desire to bridge this gap, we embarked on a journey to develop a solution that was both effective and accessible to all. Through relentless dedication and extensive collaboration, we created our flagship product: a generic, conservative Sports Performance Orthotic.